What we do
Campaign strategy: Define objectives, target audiences, and bidding approaches aligned with your revenue and growth targets.
Keyword research & account structure: Identify high-intent keywords and organize campaigns/ad groups to improve relevance and Quality Score.
Creative & ad copywriting: Write and test compelling headlines, descriptions, and call-to-actions to increase click-through and conversion rates.
Bid management & budget allocation: Use automated and manual bidding strategies to control costs while maximizing conversions and profit.
Landing page recommendations: Improve post-click experiences with conversion-focused design and messaging suggestions.
Conversion tracking & analytics: Implement reliable tracking for conversions, events, and revenue to assess performance accurately.
Ongoing optimization: Continuous A/B testing, search term pruning, negative keyword management, and regular adjustments to bids, audiences, and creatives.
Reporting & insights: Deliver clear, actionable reports with KPI monitoring, performance analysis, and recommendations for growth.
Deliverables
Initial account audit and strategy brief
Keyword and competitor analysis
Campaign setup and creative production
Conversion tracking implementation
Weekly optimization cadence
Monthly performance reports and quarterly strategy reviews