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Paid Social

$1,750.00
sold out

Targeted paid social campaigns that drive measurable results across Facebook, Instagram, X, LinkedIn, and emerging platforms. We handle strategy, audience development, creative testing, budget optimization, and ongoing performance reporting to increase conversions, lower cost per acquisition, and scale profitable ROI. Includes setup, ad creative production, A/B testing, weekly optimization, and transparent dashboards with actionable insights. Compatible with lead gen, e-commerce, app install, and brand awareness objectives.

Targeted paid social campaigns that drive measurable results across Facebook, Instagram, X, LinkedIn, and emerging platforms. We handle strategy, audience development, creative testing, budget optimization, and ongoing performance reporting to increase conversions, lower cost per acquisition, and scale profitable ROI. Includes setup, ad creative production, A/B testing, weekly optimization, and transparent dashboards with actionable insights. Compatible with lead gen, e-commerce, app install, and brand awareness objectives.

Paid Social Digital Marketing — Service Description

Overview Paid social digital marketing uses targeted advertising on social media platforms to drive measurable business outcomes: brand awareness, lead generation, website conversions, app installs, and sales. We design and manage full-funnel paid social campaigns that align creative, audience strategy, bidding, and analytics to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) goals.

Core Services

  • Strategy & Planning

    • Business and audience assessment to define objectives, KPIs, and channel mix.

    • Customer journey mapping to assign the right creative and messaging by funnel stage.

    • Competitive and creative audit to identify opportunities and benchmarks.

  • Audience Targeting & Data

    • First-party audience development using CRM, website, and app data (lookalikes, retargeting).

    • Interest, behavioral, and demographic targeting tailored per platform.

    • Custom and dynamic audience segmentation for personalized ad delivery.

  • Creative Development

    • Platform-specific ad formats (image, video, carousel, stories, reels, collection, playable).

    • Messaging that reflects funnel position: awareness, consideration, conversion, retention.

    • A/B testing frameworks for creative variants, calls-to-action, and landing experiences.

  • Campaign Setup & Optimization

    • Campaign architecture aligned to objectives (awareness, traffic, leads, conversions).

    • Bid and budget strategy: automated and manual bidding, dayparting, audience-level budgets.

    • Ongoing optimization: creative rotation, audience refinement, bid adjustments, frequency control.

  • Measurement & Analytics

    • Conversion tracking implementation (pixels, SDKs, server-side tracking, consent-aware setups).

    • Multi-touch attribution and incrementality testing to gauge true campaign impact.

    • Custom dashboards and regular reporting against agreed KPIs with actionable insights.

  • Compliance & Brand Safety

    • Ad policy compliance across platforms and proactive monitoring for disapproved creative.

    • Brand safety controls and inventory filters to protect brand reputation.

    • Privacy-first approaches, including consent management and data-minimizing measurement.

Deliverables

  • Initial strategy brief and campaign plan with KPI targets and timeline.

  • Creative concepts and produced assets optimized per platform.

  • Campaign setup including tracking, audiences, and bidding strategies.

  • Weekly performance summaries and monthly deep-dive reports with recommendations.

  • Quarterly business reviews and roadmap adjustments.

Why This Service Works

  • Paid social combines precise audience targeting with scalable creative formats and real-time optimization. When integrated with first-party data and robust measurement, it delivers efficient acquisition, improved lifetime value, and predictable scaled growth.